ReverseBestMortgages.com (“Company,” “we,” “us,” or “our”) operates ReverseBestMortgages.com (the “Website”). We are committed to protecting your privacy and being transparent about how we collect, use, disclose, and protect information obtained through the Website.
This Privacy Policy describes the types of information we may collect, how we may use and share that information, the technologies we may use to collect information, and the choices available to you.
By accessing or using the Website, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Website.
1. U.S. Website
The Website is intended primarily for individuals located in the United States and provides general educational information about home equity, homeownership, retirement and housing, aging in place, downsizing, reverse mortgages, and related topics.
We do not intentionally design the Website to solicit users outside the United States.
Certain content or features may be unavailable based on a user’s geographic location.
We may use general geographic information, such as information provided by you or information associated with your internet connection, to operate and improve the Website.
2. Information We Collect
We may collect information that you voluntarily provide when you:- Contact us
- Subscribe to our newsletter
- Complete a Website form
- Request information
- Submit a question
- Participate in a survey or promotion
- Communicate with us
Depending on how you interact with the Website, this information may include your:- Name
- Email address
- State
- ZIP code
- Contact information
- Information contained in your message
- Other information you voluntarily provide
We may also automatically collect certain information when you visit or interact with the Website.
This may include:- IP address
- Browser and device information
- Operating system
- Internet service provider
- Referring and exit pages
- Pages viewed
- Links clicked
- Date and time of activity
- General geographic information
- Information about your interaction with the Website
Our Website is not intended to collect Social Security numbers, bank account passwords, payment passwords, or similar authentication credentials through ordinary contact or newsletter forms.
You should not submit sensitive financial credentials unless expressly requested through an appropriate secure service.
3. How We Use Information
We may use information we collect to:- Operate and maintain the Website
- Respond to questions and requests
- Provide newsletters and requested communications
- Provide educational information
- Improve Website content and functionality
- Understand how visitors use the Website
- Measure Website performance
- Conduct analytics
- Improve our educational resources
- Maintain Website security
- Prevent fraud or misuse
- Troubleshoot technical problems
- Comply with applicable legal obligations
- Protect our rights and users
We may also use information to understand which educational topics and Website content may be relevant to visitors.
Our Website is primarily designed as an educational resource and is not intended to provide personalized financial advice or sell a particular mortgage product.
4. Newsletter and Email Communications
If you subscribe to our newsletter or other email communications, you may receive:- Educational articles
- Updates about new resources
- Information about home equity
- Retirement and housing information
- Reverse mortgage educational content
- Senior resources
- Family and caregiver resources
- Other information related to the Website
You may unsubscribe from marketing or informational emails at any time by using the unsubscribe link included in the applicable email.
After receiving an unsubscribe request, we will take reasonable steps to process the request in accordance with applicable law.
5. Third-Party Services
We may use third-party service providers to help operate and improve the Website.
These providers may include companies providing:- Website hosting
- Email delivery
- Email marketing
- Analytics
- Data storage
- Website security
- Technical services
- Other Website-related services
These service providers may process information on our behalf as necessary to provide their services.
We do not control the privacy practices of third-party services and encourage you to review their applicable privacy policies.
6. Disclosure of Information
We may disclose information when reasonably necessary to operate the Website and for the purposes described in this Privacy Policy.
We may share information with service providers that perform functions on our behalf, including Website hosting, email delivery, analytics, data storage, security, and technical support.
We may also disclose information:- When required or permitted by law
- In response to valid legal processes or governmental requests
- To protect our rights or property
- To investigate fraud or unlawful activity
- To protect the safety of users or the public
- To enforce our agreements
If our business is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
7. Cookies and Tracking Technologies
We and our service providers may use cookies, web beacons, pixels, JavaScript, and similar technologies.
These technologies may be used to:- Operate the Website
- Remember preferences
- Understand Website activity
- Measure Website performance
- Analyze traffic
- Improve Website functionality
- Understand how visitors interact with our content
Third-party analytics or technology providers may independently use similar technologies on or through the Website.
You may be able to control or disable cookies through your browser settings.
Disabling certain cookies may affect some Website functionality.
8. Email Tracking
Our emails may contain tracking technologies that allow us and our service providers to determine whether an email was delivered or opened and whether links were clicked.
We may use this information to:- Measure engagement
- Evaluate email performance
- Improve our newsletter
- Understand which educational content is useful to subscribers
9. Marketing Communications and Unsubscribing
If you subscribe to our newsletter, you may receive educational communications and Website updates by email.
You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us through the contact information provided on the Website.
Once an unsubscribe request is processed, we will take reasonable steps to prevent your email address from being used for future marketing communications.
We may retain your email address on a suppression list when necessary to honor your unsubscribe request and comply with applicable law.
10. Data Retention
We retain personal information for as long as reasonably necessary for purposes such as:- Providing requested communications
- Maintaining newsletter subscriptions
- Operating and improving the Website
- Maintaining suppression records
- Measuring Website activity
- Complying with legal obligations
- Resolving disputes
- Preventing fraud
- Protecting our legitimate business interests
The length of time information is retained may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal and business requirements.
11. Your Privacy Rights
Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.
These may include rights to request:- Access to personal information
- Correction of personal information
- Deletion of personal information
- Information about certain uses or disclosures
- Other rights provided by applicable privacy laws
To submit a privacy-related request, please contact us through the contact information provided on the Website.
We may need to verify your identity before processing certain requests.
Your privacy rights may be subject to applicable legal exceptions and limitations.
12. California Residents
If applicable privacy law provides California residents with additional rights, we will provide the applicable disclosures and controls required by law.
Depending on applicable law, California residents may have rights concerning their personal information, including rights to know, delete, correct, or opt out of certain sales or sharing of personal information.
California residents may contact us through the contact information provided on the Website regarding applicable privacy requests.
Additional California-specific notices may be provided where required by law.
13. Children’s Privacy
The Website is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.
14. Data Security
We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
However, no method of transmission over the Internet or electronic storage is completely secure.
Accordingly, we cannot guarantee the absolute security of personal information.
15. Third-Party Websites
The Website may contain links to websites, applications, or services operated by third parties.
We do not control those third-party websites or their privacy practices.
Your interactions with those websites are governed by the applicable third party’s terms and privacy policy.
We encourage you to review the privacy policy of any third-party website before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our:- Website
- Business practices
- Technology
- Data practices
- Applicable laws
When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.
We encourage you to periodically review this page for the latest information about our privacy practices.
17. Contact Us
If you have questions about this Privacy Policy or our privacy practices, you may contact us through the Contact page on ReverseBestMortgages.com.
ReverseBestMortgages.com
Website: ReverseBestMortgages.com
Email: privacy@reversebestmortgages.com
Last Updated: January 04, 2026